Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center.
Makin' It Singles
Upper-scale urban singles.
Pre-middle-age to middle-age singles with upper-scale incomes. May or may not own their own home. Most have college educations and are employed in mid-management professions.
Urban dwellers who speak more than one language.
Some have a high school or college education, and they work in a variety of occupations. Moderate to upper-scale earning potential.
High $$ DINKs
Urban high-income couples with no children.
Middle-age Dual Income No Kids couples living in the city and making very comfortable combined household incomes. Most own their own homes and are highly educated professionals, many with advanced degrees.
Bright Lights, Big City
Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector.